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Does ZavFit use Cookies?

Yes. ZavFit uses cookies and other similar technologies to ensure everyone who uses the website or app has the best possible experience.

What are Cookies?

Cookies and other similar tracking technologies are small text files or code placed on your device (e.g. computer, smartphone or other electronic device) when you use our website or app (together, the “Site”) or view a message. Cookies allow a website or app to recognise a particular device.

Why does ZavFit use Cookies?

We use cookies and other similar tracking technologies on our Site and in our marketing emails. These help us recognise you and your device and store some information about your preferences or past actions so we can improve your experience on our Site.

For example, we may monitor how many times you visit our Site, which pages you go to, traffic data, location data and the originating domain name of your internet service provider. This information helps us to build a profile of our users so we can improve your experience. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

Cookies serve many functions, but in general we use cookies to:

  • Remember information about you, so you don’t have to repetitively provide it to us time and time again.
  • Allow you to remain signed-in.
  • Personalise our service for you.
  • Provide service continuity, e.g. allowing you to pick up on an incomplete activity such as filling out a questionnaire.
  • Gain an understanding of how people are using our service, so we can improve our services and content to you.
  • See if our emails have been read and if they were relevant and useful to you.
  • Target our marketing an advertising campaigns more effectively by providing advertisements that are personalised to your interests

What types of cookies does ZavFit use?

The cookies we place on your device fall into the following categories:

  • Strictly necessary cookies—these cookies are essential for you to be able to navigate our Site and use its features. Without these cookies, the Site features and services you have asked for could not be provided.
  • Performance cookies—these cookies collect information about how you use our Site, e.g. which pages you go to most often. These cookies do not collect personally identifiable information about you. All information collected by these cookies is aggregated and anonymous, and is only used to improve how our Site works. This helps us make improvements to our Site so we can provide more relevant content.
  • Functionality cookies—these cookies allow our Site to remember the choices you make (such as your user name, language, last action and search preferences) and provide enhanced, more personal features. This is so the next time you visit our Site you won’t have to set them again. The information collected by these cookies is anonymous and cannot track your browsing activity on other websites.
  • Targeting cookies—also known as advertising cookies, these cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement on our Site and help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with our Site operator’s permission. They remember that you have visited a site or app and this information is shared with other organisations such as advertisers.

The cookies we use

The table below provides more information about the cookies we use and why:

Cookie name

First or Third Party

Cookie type

Cookie Purpose

_ga, _gid and _gat_gtag_UA_149702408_1


First party


Used to distinguish users and collect information about how visitors use our website.


Read Google’s overview of privacy and safeguarding data here.

Cookie_consent_user_accepted and _cookie_consent_level

First party

Strictly necessary

Used to track whether user has accepted cookies


First party

Strictly necessary

Used to persist session state

ARRAffinity SameSite and ARRAffinity

First party

Strictly necessary

These are cookies set by Microsoft Azure which hosts the ZavFit app. It is used for load balancing to make sure visitors to our Site are routed to the same server in any browser session.


First party

Strictly necessary

This token is used so the Site can function properly and provide the best user experience.


First party

Strictly necessary

This cookie stores content from cms as a back-up


First party


This cookie stores information you provided in the wellbeing assessment as a backup so we can provide your personalised MoneyFitness programme


First party


This cookie stores information you provided so you can login to our service


Does ZavFit use other technologies?

Yes, if you have opted into our email marketing list, then we also use pixels or web beacons in direct marketing emails that we send to you. These pixels track whether our email was delivered and opened, the links within the email were clicked and which pages of our website you have visited. They also allow us to collect information such as your IP address, browser, email client type and other similar details. We use this information to measure the performance of our email campaigns to make sure our campaigns are relevant and useful to you, and for analytics.

You can always opt-out of our marketing communications by using the “manage your preferences” link located at the bottom of our email communications or you can email us at

How do I give consent to ZavFit to use Cookies?

We will ask for your permission (consent) to place cookies or other similar tracking technologies on your device, except where these are essential for us to provide you with a service that you have requested.

There is a notice on our home page which describes how we use cookies and requests your consent before we place any non-essential cookies on your device.

Can I turn off Cookies?

Yes, you are able to turn off cookies. If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, you may lose some of the functionality of our Site.

To find out more about cookies, including how to see which cookies have been set and how to manage and delete them, you can visit the third party website:

How often does ZavFit update the Cookies Notice?

We may update this Cookies Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons.

The date at the bottom of this Cookies Policy indicates when it was last updated.

How to contact ZavFit

If you have any questions or concerns regarding our use of cookies or other similar tracking technologies you can contact us at  


This policy was last updated on: 22 November 2021